A dive into the complex mind of a new breed of rural hillbillys. Who at day do manual labour where sweat springs from one’s forehead and one’s hands are filled with callus. Contra the obsession with the night and disco lights, Where getting noticed on the dance floor for one move and flashing outfits are at the centre. The merge from this combination is a collection that gives a new understanding of what is it to be a man of the field & of the night.
www.bydeath.com // www.instagram.com/_bydeath
BY DEATH is a menswear label from Copenhagen, Denmark, established in 2018 on a not-so-common eco-friendly journey, with values rooted in aesthetic sustainability through deadstock management, inspiration from subcultures of heavy metal, hilbilly biker clubs and bad taste. Combining in collections new styles with vintage, deadstock and custom in-house embroidery.
Photography by Jannik Børlum / www.jannickboerlum.com / Instagram: @jannickboerlum
Video by Robert Karl / Fantom film Instagram: @roberto_karlson @fantomfilm
Models are street casted: Kris Reichen Hjort, Max Pedersen, Myre Knudsen, Christine Celine Hjelesen
All models are wearing BY DEATH from top to bottom.