LUNCH CONCEPT is an exclusive stockist of up and coming Swedish designers Emma Gudmundson and Jade Cropper. Cropper’s ‘signature print’ shoestring bikini has already caught the attention of celebrity stylists, with the likes of Kim Kardashian wearing Jade’s signature print bikini, showcasing it to her 205 million Instagram followers. Then there is Berlin-based designer Melisa Minca who specialises in upcycled vintage clothing to create her contemporary designs, giving recycling a high-end makeover.
Clothing isn’t the only option on the menu, with a selection of jewellery designers included as part of the inaugural drop. Jewellery designer Karina, based out of Glasgow, Scotland, uses recycled sterling silver scraps by melting them down and moulding them to make her interlocking geometric rings. Other independent designers included in the first launch are: Ruth Leslie, Laura Ironside, Nadia Studio, Holly MacLeod, SINES, Behind Bracken and Flora Studio LUNCH aim to be as transparent as possible by building a responsible supply chain from maker to consumer.
Allowing customers to shop sustainably all in one place. This transpires through their packaging, which is repurposed and recycled and is as important to the designers they choose to stock. Scandinavian designer, Emilia Ultbult, uses up-cycled bedsheets to create her protective dust bags for her accessory collection.
Founders Bethany Grace and Tamara Turnbull are the creative teams behind LUNCH who aren’t just providing a digital platform for consumers to shop, the duo is also art directing, styling and photographing the e-commerce store entirely themselves. With the intention to fill the upcoming ‘LUNCH LIBRARY’ over time. The online store will be elevated into an art gallery but for clothes, that puts the designers at the forefront
of the LUNCH experience. Co-founder Bethany Grace and in-house photographer express, “The LUNCH casting process is very instrumental to who we are as a young company. It’s important to us to showcase our designer’s pieces on a variety of genders, shapes and heights, something that we felt is ever underrepresented across many larger stores and marketplaces.”
