#Lookbook – Rier presents its new “forever pieces”. More than ever, the Rier 2021 collection is an ode to the hypothetical perfection of heritage pieces from the essentialist wardrobes of the Italian Alpine region of South Tyrol. The 2021 collection goes one step further in solidifying the brand’s vocabulary, upholding Rier’s signature refinement paired knowingly with inherent practicality: Rier balances the love for outdoor activities, nature, crafts, and healthy lifestyle with refinement, sophistication and humble luxury, to soften the demanding, fast-paced reality of city life. @rierofficial
Most importantly, Rier has chosen to strengthen the brand’s focus on material, cut, and volume – by pushing them to their maximum expression this year – and decided to shed its “double R” logo on all but one piece of the collection. For 2021, each garment has been perfected and elevated to be a sign, complete in and of itself, of the Rier language.
The result is a unisex collection that embodies the search for the unexpected: all-round, pure luxury design.
Founded in Paris by Andreas Steiner, Rier was launched in 2018 to reinvent the staple Dolomite time-proof garments that cradled his childhood. Based in Paris, the brand heralds Steiner’s strong heritage. After leaving his Italian mountain village aged 19, Steiner studied in Milan and London, to then work for Prada, Miu Miu and Louis Vuitton. Since launching Rier, Steiner has developed 4 collections and strives to perfect flawlessly decontextualised heritage luxury garments.